The Grocer has launched a new monthly section devoted to non-food in a major initiative that reflects the strategic importance of the sector for all retailers.

Each month, the Non-Food Report will feature detailed category reports, carry strategic analysis of key issues and trends, as well as incorporating exclusive data from Information Resources. New Information Resources figures underline just how important non-food has become for the major multiples.

In the 52 weeks to September 13, grocery sales were up 4.4% year-on-year to £44.4bn. But non-food sales, excluding health and beauty, household and petcare, were up 10.4% to £9.6bn. Julian Hunt, editor of The Grocer, said: “Our Non-food Report will examine the strategic issues surrounding this phenomenal growth and explain the opportunities and threats for rival retailers and suppliers alike.”

The first report covers the £859.6m home entertainment category.