Bacardi-Martini has revitalised its Metz premium packaged spirit with a packaging revamp. The new look is designed to increase its impact on the shelf and encourage consumers to reappraise the brand. Metz was launched in 1996, reformulated last July, and is being backed until the end of this financial year by a £3m marketing spend. Bacardi-Martini plans to increase its spend on the brand to £4.2m for the next 12-month period from April. The latest ACNielsen data shows the brand is the eighth bestselling premium packaged spirit, with volume sales growing at 31%. Value sales are lagging behind, increasing by 19%. The company has also updated its full strength schnapps, Metz 40, and changed its name to Metz Shot. It is currently only available in the on-trade. {{DRINKS }}