Bacardi-Martini is reviewing Vinnie Jones’ future in its advertising after admitting it is considering other celebrities.

The footballer-turned-actor is signed up to front ads for Bacardi rum until next summer. However, a spokesman said: “As part of Bacardi rum’s ongoing advertising strategy, other famous faces have been considered from time to time, but no-one else is currently signed up.”

While Bacardi-Martini considers its position, it has unveiled a new commercial starring Jones.

The fourth ad in the £10m ‘Latin Quarter’ campaign, it will air from next month and sees Jones racing to make a Bacardi and Coke in a contest with a ‘fiery Latin’ lady whom he was last seen arm wrestling in the rum’s summer TV ad.