Easing the strain of the shopping experience is crucial to new parents, according to a new Datamonitor report on how the arrival of babies changes shopping habits.
New parents make greater use of net and home delivery services, use nearby c-stores more, and are more organised about their weekly shop.
Narrow checkouts, dirty or substandard trolleys, incorrectly sized baby seats, insufficient policing of parent and child parking spaces and lack of creche facilities are also concerns.
Neil Broome, Datamonitor consumer markets analyst said: "The changes a new lifestyle present opportunities for manufacturers and retailers."

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