Maxxium is responding to the growing demand for single serve bottles in the off-trade with the introduction of four- packs of Baby Pipers champagne. The 20cl red bottles are the junior off-shoot of Piper-Heidsieck champagne and have made their mark in the on-trade in the past year. Piper branded drinking straws are included in the packs (rsp: £25) to cater for the craze for drinking from the bottle, pioneered by fashion models who want to drink champagne but are concerned about smudging their make-up. Waitrose is the first major retailer to list the pack and it will be going into its stores in the next two weeks. {{DRINKS }}