Van den Bergh Foods is sending Elmlea out on the road this summer as part of a £1m promotional campaign that also includes TV advertising. Sampling teams will visit country shows and shopping malls to reinforce the "long shelf life" message of the TV ad which kicked off last week. This shows a young man whose outspoken dates make him cancel dessert and return Elmlea to the fridge. "It's timed to coincide with the summer fruits season," said Neil Kimberley, category business group director at VdBF. {{P&P }}