Kraft launched Mikado into the UK in February and achieved sales of £5.5m in its first five months [Nielsen]. Packaged in a pocket-friendly flip-top box, the chocolate-coated sticks have tapped into demand for bite-size treats on the go.
Gü is taking on own-label offerings from M&S and Waitrose with Naughties – a range of bite-size cake tubs that marks its first foray into ambient cakes.
United Biscuits is well on its way to meeting the green targets it set just over a year ago, the manufacturer has told The Grocer.The company behind Jaffa Cakes, McVitie's and KP became one of the first food manufacturers to set its own...
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