Belgian chocolate maker Guylian is adding to its seashell bar format with a dark chocolate orange variant.
The orange flavour filled bar continues Guylian’s push into impulse, and joins its praline bar product, launched in September last year.
It is competitively priced at 39p as an entry price for the company’s premium products.
Guylian managing director Kevin Toms said: “The national roll-out of our countline bar has seen us really increase penetration into many new retail outlets.
“This new bar will help fuel growth in the impulse sector.”