The shop is in Northcote Road, Battersea, London, and will be ready for business on July 19, having been converted from an existing Unwins store.
Marketing director Ian McLernon said the area was populated by a high proportion of young urban professionals - a key target group for the new off-licence format. He added that it had been especially chosen because it was in a high footfall location. The store launch follows the opening of the first Phillips Newman store in the Old Brompton Road in Kensington, London, in May (The Grocer, May 22, p12).
A third site has been identified, but the local authority has not yet granted the application for conversion, so McLernon was reluctant to reveal its location.
McLernon said: “We’re pleased with the results from the Kensington store.
“We now want to get different types of stores up and running in different areas so we can prove the format is successful.”