Everyday snack foods and sweets bearing the images of BBC children’s characters will be the first victims of the corporation’s health crackdown.
BBC bosses this week vowed to radically shake up the conditions behind licences to manufacturers and promised to reduce the amount of salt, fat and sugar in products endorsed by popular programmes, such as the Fimbles and Teletubbies.
And it has now admitted that some manufacturers will have little chance of extending licences beyond their current agreements. A BBC spokeswoman said: “We will be hoping to renew most of the licences already in place but we will not be looking to continue our agreements with everyday treats such as sweets and bagged snacks.
“It is important how the BBC is perceived and that it is trusted, so we will be looking to offer these licences in a new way.”
She added that deals may still be available for sweets and snacks manufacturers looking to roll out seasonal lines such as Easter eggs or Christmas treats.
Two of the manufacturers almost certain to be affected are confectionery specialist Kinnerton, which makes a range of Tweenies and Fimbles chocolate treats, and Northern Ireland crisp maker Tayto which produces a Fimbles Corn Snack.
Kinnerton managing director Clive Beecham said that he was disappointed by the news, but acknowledged the BBC was in an “invidious position”.
Tayto commercial manager Tommy Charteris said the company was considering new products for the BBC to see.
Simon Mowbray