The National BBQ Association has insisted it will still run its National BBQ Campaign next year even though the company that managed it for the past six years has gone into liquidation owing creditors nearly £500,000.
BBQ Promotions called in liquidators last month, saying problems associated with over-running budgets and sponsor retention and recruitment - as well as the poor summer weather this year - had left it with no money.
But Brian George, director of BBQ Promotions, and president of the National BBQ Association, said the collapse of the company would not affect plans for next year's campaign. "We are already planning for next year's 12th National BBQ Campaign, which will be even bigger and better and which will hopefully this time be supported by a sizzling summer.
"The National BBQ Campaign has been running for 11 years and has been credited by both the trade and the media as having been the catalyst for growth in the BBQ market.
"Most importantly, over the years, it has been instrumental in driving the BBQ market forward from £150m in 1997 to £3bn last year."
Past sponsors of the National BBQ Campaign include Birds Eye, Brahma beer and Kumala wine.