Beard, who replaces Ashwin Malik, joined the company on Monday after spending three years as UK chief executive officer of Bacardi Brown-Forman and several years in Eastern Europe as Bacardi’s regional director, specialising in the travel retail sector.
He said he had been impressed with Whyte & Mackay’s performance and its commitment to building whisky brands within the UK and internationally.
“There is no doubt Whyte & Mackay’s owner Dr Vijay Mallya is committed to the company as a whole, to building premium brands within the whisky category, and to expanding on this by making Whyte & Mackay a major international spirits company,” he said. “I am looking forward to doing my bit to help that become a reality.
“My predecessor Ashwin has done a terrific job and leaves behind an ambitious business and many friends in the Scotch whisky industry.”
The news follows a run of senior appointments for Whyte & Mackay, which was acquired by Indian billionaire Mallya’s UB Group in 2007 in a £595m deal.
In January, Whyte & Mackay appointed a new global sales and marketing director, Nick Garland.