The range of 50 products, provided by wholesaler DCS Europe, can be sold by retailers for £1, making an average gross profit of 33%. Retailers also get a free display unit if they buy 12 or more cases.
"This will help our customers cash in on the growing trend of people buying products for £1," said Bellevue sales chief Colin Smith. "The demise of Woolworths has opened up a massive opportunity for our retailers to sell lines at £1. This is about trying to help them."