Vice-chairman and joint managing director of Bells Stores Steven Bell has become an ambassador for the resources management and training body Investors in People.
Bell is a well-known advocate of high training standards in the convenience store sector. He aims to encourage a variety of businesses to adopt the Investors in People Standard, which is designed to be a benchmark for HR techniques.
Bell said: "Since working with the Standard we have had over 1,100 NVQ successes and we have recently launched Bells Lifelong Learning Programme.
"With the support of Investors in People, we will always be a company that believes in putting people first. I would like to share this knowledge with others."