Procter & Gamble/InBev

There was nothing to choose between Procter & Gamble and InBev in the eyes of the senior buyers who judged this category so, for the first time, we have awarded a joint first. P&G&'s focus on innovation has led to healthy sales in both personal care and household categories. Progress on shelf-ready packaging has helped availability and made replenishment easier. Meanwhile, InBev impressed buyers by keeping sight of retailers&' needs and is praised for its reliability, collaboration and willingness to try new ways of doing things.