Warburtons, Glorious! and Levi Roots are among the brands that have been shortlisted for The Grocer’s inaugural New Products Awards.
The awards celebrate outstanding fmcg innovation and feature 25 food and three non-food categories. Warburtons was listed twice in the bread category, Glorious! impressed with its soup, ready meal and pasta sauce offerings, while Dove Men + Care and Andrex Washlets were among those to make the non-food shortlists.
The winners will be announced at an awards lunch on 18 September at the Wyndham Grand London Chelsea Harbour. The full shortlist is at www.thegrocernewproductawards.co.uk.