Ginsters unveiled the revamped packaging it is rolling out to all its savoury products at ProRetail this week.
The new design includes improved photography, aimed at communicating a premium image. The company aims to roll out the designs to all product packs next year.
It has also stepped up its ongoing national Real Honest Food advertising campaign, clinching a six-month deal to run adverts in print media aimed at urban commuters.
Ginsters marketing controller Larry File said: “We will continue to invest heavily in national advertising to drive rate of sale and convert consumers.”