Betty Crocker, the UK's no 2 sweet baking mix, is urging retailers to make the most of Pancake Day on 5 February next year by stocking up on Betty Crocker Shake to Make Pancakes.
The product is easy and convenient to use - just add water, shake and pour - and offers consumers home-made quality without the fuss. With the traditional variant, similar to a crêpe, and the thicker American variant, Betty Crocker Shake to Make Pancakes can be created to suit all tastes.
Not only that, but they are a proven sales performer - outstripping all other pancake mixes in terms of rate of sale around Pancake Day in 2007.
Betty Crocker is putting the focus on Pancake Day in 2008 with a dedicated marketing and promotional support campaign, which includes TV and press advertising and forms part of a £1m investment in the brand.
Betty Crocker is offering 10 lucky readers two cases of Shake to Make Pancakes - one of each variety. For your chance to win, fill in the coupon on page 45.