The face of organic food production will be transformed by the involvement of multinational companies tapping into its strong growth and consumer appeal, said independent food technologist Simon Wright. Wright, who has worked with UK multiples to develop their organic brands, claims supermarkets and big manufacturers are an important fertiliser for growth in the sector, even if they are motivated by financial rewards rather than ethics. "Companies such as Heinz and Mars are learning the ropes with organic production, branding and marketing by buying into successful specialist companies and watching how they do it," he said. He predicted a huge shift in focus for other multinationals such as Nestlé, Procter & Gamble and Unilever as they rush to join the sector. However, the small specialist operations which make up the core of the organic sector are undecided over whether it would benefit from the involvement of the multinational giants. Some welcome the likes of Heinz ­ which recently bought a 20% stake in US organic company Hain Foods and bought the Linda McCartney brand from McVitie's ­ lending its might to the organics cause. They say it is crucial to get big investment behind the sector if it is to "fulfill its potential". But others see it as a threat to the integrity of organic food. "Ingredients are in relatively short supply. How will the sector supply global producers? Will they lobby the EU to slacken tight regulations to get round their supply issues?" asked one unnamed supplier. {{NEWS }}