Lever Fabergé is pumping a total of £19m behind its Sure brand this year and is adding new products to its portfolio this week. Sure Source, a new herbal fragrance for women, and sandalwood and musk based Sure Ionic for Men both join the brand's anti-perspirant range. Available in an angled rollon, APA, invisible stick, and dry cream formats, Source is expected to deliver £8.5m at rsp in its first year. Ionic comes in aerosol, rollon and the new stick format, Sure Ultra Cream is getting a facelift with new formulation and new packaging. It is being relaunched as Sure Ultra. {{MARKETING - P&P }}