Advertising for alcohol could be banished from TV screens if a private member’s Bill launched in the House of Commons succeeds.

Booze ads would also be banned from social networking sites such as Facebook. And adverts in cinema screenings of movies rated less than 18 would also be prohibited under the terms of the Bill.

The proposal, put forward by Liberal Democrat MP and former GP Sarah Wollaston, mirrors existing legislation in France seeking to shield children from alcohol advertising.

The Bill has the backing of doctors. Ram Moorthy of the British Medical Association said: “To tackle alcohol muses, the BMA is calling for a ban on alcohol marketing and promotions.”

Read more
Editor's Comment: The leaps of faith in the responsibility deal are seriously grown up (19 March 2011)
Top 100 Advertisers 2011 (19 March 2011)
Alcohol campaigners accuse Whitehall of cave-in to drinks trade (14 March 2011)