The survey of 2,007 shoppers, which took place between July 7 and 11, revealed that while 19% of people felt that supermarkets were behaving irresponsibly in offering promotional deals, 70% felt they were not, while 11% were not sure.
A whopping 86% said that, either way, supermarkets were “not in any way to blame” for the nation’s alleged binge-drinking problem.
However, they did expect the supermarkets to tackle the problem, with 38% saying they would like to see them do more to spread the responsible drinking message.
HI Europe senior researcher Caroline North said: “Supermarkets are seen as having a social responsibility above and beyond their usual powers. People look to them as a place to be influenced to get advice and to be educated on these issues.”
As to whether shoppers were likely to change their behaviour, 44% of shoppers said they would be happy if alcohol were available to buy 24 hours a day at their local supermarket, while 32% said they would not be. Most people (85%) thought they would drink exactly the same amount if it were available to buy 24 hours a day.
>>p31 Think before you drink