Blakemore Wholesale is introducing a new delivery service for its catering customers.

The service, called b: direct, aims to provide a single service for food and drink deliveries, including alcohol, fresh, chilled and frozen foods, groceries, soft drinks, snacks and non-food. It will also include premium, locally sourced products from Heart of England Fine Foods and some Fairtrade lines.

The service, which will be run from Blakemore's Wolverhampton depot from 28 April, will cater for more 3,000 customers in the West Midlands area. Blakemore is also planning to expand b: direct across its other nine depots nationwide.

"This is a major development and part of a larger effort to target caterers and the on-trade with a time-saving service," said Richard Smith, business development manager for b: direct.