Bliss magazine, the teen glossy from Emap, is to undergo a major relaunch for its May issue when it reduces in format to A5 and doubles in pagination. The magazine will contain more celebrity exclusives, fashion, health and beauty in its aim to create the ultimate feel good baby glossy package' for teenage girls. The relaunch will be supported by a £2m marketing campaign, including television advertising. Bliss editor Helen Johnston said: "Today's teenage girls deserve a magazine that reflects the increasingly sophisticated world in which they live. The new Bliss will give them everything they want ­ it will be packed with great features, celebrity exclusives, fun quizzes and masses more. Plus, we've included more fashion and beauty pages than any other magazine in our market." The sector has been shaken up recently with the launch of the teen glossies Cosmo Girl and Elle Girl, although it is Attic Futura's Sugar magazine which leads the pack. Rory Bett, Emap Advertising's head of youth magazines, said the relaunch would give the title more appeal for advertisers. "Advertisers hungry for innovation and a point of difference in the market will get excited." On sale date is Friday, April 5. {{CTN }}