The huge potential of flowers and plants remains largely untapped by UK multiples, said Malcolm Parkinson, the new group chief executive of leading supplier Lingarden.
Parkinson said retailers could persuade more customers to buy flowers and plants with their food shopping.
“Supermarket sales of horticultural products have been enjoying annual growth of over 10% for several years. However, market penetration is still less than 30%.”
Parkinson said a better understanding of consumer purchasing behaviour and real choice would help maximise potential while better consistency in fixtures would avoid confusing customers.