Doctors have called for a ban on food adverts aimed at young children to help prevent childhood obesity.
All commercial food advertising aimed at the under-12s should be outlawed, said doctors at the British Medical Association AGM in Llandudno on Wednesday.
Peter Tiplady, chairman of the BMA committee for public health medicine and community health, said targeting children with adverts for high-fat, high-sugar and high-salt foods was “unjustifiable and unforgivable”.
Delegates agreed schools should be required to provide lunches that met fruit and vegetable consumption guidelines, which should also be relayed to parents.
A ban would be incorporated in a broader message on healthy eating, according to medical student Johann Malawana, who proposed the motion. “This needs to be done with an education strategy. There’s no point stopping advertising without telling people the impact healthy eating will have on their lives.”