Daniel Thwaites has launched its Lancaster Bomber brew into the off-trade after consumers developed a taste for it in pubs. The Blackburn-based brewer acted quickly to push out 500 ml bottles of the 4.4% abv ale and has already signed deals with key distributors.
"We always intended to package Bomber in bottles this year, but due to unprecedented demand, we have brought the launch forward," explained Thwaites' national accounts sales manager, Lee Williams.
He added: "In a matter of weeks Bomber has surpassed expectations and we have now responded to make it more widely available."
Lancaster Bomber has secured regional listings with north-west distributors Booths, Parfetts, Batleys and Bookers and negotiations are said to be "well advanced" for listings with major supermarkets.
"The draught version has been so well received, we are very confident of similar success in the trade with the bottle," said Lee.