Reckitt Benckiser is taking another bite at consumer advertising for its latest Bonjela launch.
It is putting a £500,000 spend behind Bonjela Teething Gel in a campaign which runs until the end of the year.
The campaign is fronted by an ad which the company said communicated the relief the product can provide to both baby and parent during teething. It claimed the campaign, which will appear in a number of women's and parenting titles including Bella, Prima and Practical Parenting, would reach 81% of mums with children under the age of one.