French oil giant Total Fina Elf is rolling out a new convenience concept under the Bonjour fascia, after a successful trial in Kingston revealed exclusively by The Grocer (July 14, 2001). At least 150 forecourt sites will get the makeover, which features an enhanced fresh and chilled offer, coffee, hot and cold snacks and impulse savouries as well as the usual strong confectionery and snacks offer, said Bonjour project director Iain Cracknell. Unusually, beers and wines are stocked in the middle of the store, rather than tucked away in the corner, said Cracknell. "Alcohol is one of the key revenue earners and putting it in the centre of the store gives it that extra prominence." Total Fina Elf was formed in 2000 after the merger of French/Belgian conglomerate Total Fina and French oil firm Elf Aquitaine. The group operates 1,150 forecourt sites in the UK trading under the Shop and Night & Day banners. But it has been exploring a variety of retail formats and fascias to decide how to market itself in Britain as a retailer, said Cracknell. "We've been testing customer reaction to two names: Bonjour and Choice, but Bonjour got the best response." The name will now be rolled out across Europe. {{NEWS }}