Booths has agreed a partnership deal with Slow Food to promote local and regional produce.
The upmarket northern chain will work with Slow Food to help it build its core infrastructure, serve its network of local groups more efficiently and support its education projects.
Initiatives in the pipeline include Taste Adventure interactive workshops to boost families’ interest in food, membership of Slow Food for both Booths staff and customers and recipe cards.
“The first time that I heard about Slow Food I was struck by its passion for good food and drink which is produced with care and tastes good,” said Booths chairman Edwin Booth.
“It is products like this that form the bedrock of our range at Booths.”
Slow Food UK chief executive Catherine Gazzoli added: “The partnership will bring valuable funding into Slow Food and will benefit our grassroots volunteer network, allowing us to give them more support and enabling us to deliver on the projects we’re currently planning."
Booths given go-ahead for Penrith store (3 April 2010)
Booths reduces prices of non-food groceries (9 January 2010)