Specialist food importer Trustin Unimerchants is launching a 12-month consumer campaign behind its 21-product Boulevard adult savoury snack and biscuit range. The campaign, the first of its kind for the brand, will use on-pack promotions, consumer sampling exercises, direct mail and radio competition. An instant cash win on packs of Cheese Straws and Twirls will have a first prize of £2,500 and 10 runner-up prizes of £250. Similar promotions run on other lines. {{P&P }}