Almost a quarter of top UK food brands have no detectable presence on the internet, according to Dragon Brand Consulting. The company studied 60 fmcg brands in The Grocer's Top Products Survey published in December last year. It found 22% of them ­ including Batchelors and Magnum ­ had no traceable UK web site. And 40% of those with an easily located site suffered technical problems. Dragon assessed sites on functionality, accessibility and contactability. Diet Coke and Kit Kat scored poorly, while some small brands did well. Dragon said the ability to access information in 30 seconds and memorable net addresses all made a web site more convenient. {{NEWS }}