The British Retail Consortium joined green pressure groups in Brussels this week to press the EC to improve labelling and traceability of GM derivatives in food products. The BRC ­ backed by consumer groups ­ took its case to a public hearing held by the European Parliament. BRC director general Bill Moyes said: "There is a need for clear definitions and conditions of use regarding claims relating to GMOs ­ such as GM free' or non GM' ­ in the EU as the different regimes in place in different member states mislead consumers." {{NEWS }}