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Bacardi is pushing pitcher drinks in a bid to encourage consumers to drink more spirits at home. It has linked up with Tesco to launch a promotion in which the rum producer will give away 20,000 pitcher boxes. Printed on the boxes are...
Bacardi Company is putting 3m behind the latest instalment of its Made to Mix campaign for Bacardi rum, designed to highlight the white spirit's versatility. This latest execution encourages consumers to mix Bacardi with cranberry juice and...
A blend of computer-generated images and film technology has been used to create new multimedia ads for Bacardi rum. The UK campaign will cost £15m and includes online, TV and outdoor city centre plasma screen ads. It will also appear on LCD poster…
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You won’t miss it when you give it; but patients could miss it if you don’t.
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