A delegation of British pig producers will be winging its way to Japan next week in a bid to reopen the lucrative market following the foot and mouth outbreak.
Sales to Japan, one of the few markets yet to reinstate British product post foot and mouth, used to be worth £14m a year.
Stewart Houston, chairman of the British Pig Executive and executive director of the National Pig Association, will be leading the mission along with leading lights from the pig industry.
The group will be holding a series of bilateral meetings with the Japanese government and various trade associations.
Houston said: "BPEX believes that making direct contact will speed up the process and bring benefits to British producers and processors alike."