Soft drinks company Britvic will continue to sell carbonated drinks, despite a decrease in sales in the category.

Speaking at a soft drinks industry conference held in London yesterday, Paul Moody, chief executive of Britvic, said: “Carbonates are a fundamental part of the market. There's no way we're going to back away.”

Earlier this year shares in Britvic plummeted after the company warned that sales were weakening in the carbonated drink market.