Lord Brocket, the flamboyant peer who took part in I'm a Celebrity, Get Me out of Here in 2004, plans to build a 26-strong grocery range by next year.

Brocket Hall Foods is aiming to introduce a selection of chilled meats and pâtés in March and add new varieties to its existing six-strong beer, bacon and sausage range. The Brocket's Made From British range is on trial in some Nisa-Today's stores. It will now be rolled out into upmarket retailers and delis.

David Cullen, Nisa-Today's corporate events director and non-executive chairman of Brocket Hall Foods, said it would target areas where it could offer a point of

difference.