European flower association Union Fleurs will begin talks soon with UK retailers about its new fair trade scheme.
The organisation, which represents Europe’s national flower industry bodies, was given half the E2.34m it needs to create a universal Fair Flowers and Plants mark by the EU. Work is expected to start on the project within eight weeks.
The new mark is intended to make it easier for shoppers to identify fair trade flowers, eliminate duplication between schemes and reduce the audit burden on producers.
Union Fleurs secretary general Rolf Persson said: “The record is a producer in Ecuador who has to undergo nine inspections to be part of nine different schemes. Under our initiative, the poor guy can have just one audit process.
“It will also help flower retailers better communicate the fair trade message to consumers.”