Bulldog Natural Grooming is set to launch its range of male skincare products in the US.

The UK company makes its debut across the Atlantic this week and is also set to launch in Japan.

The move comes after Bulldog proved a surprise hit in Sweden, where its exports now account for 15% of the company’s total sales.

“The rate of sale is massively outstripping the success it had in the UK,” founder Simon Duffy told the Daily Telegraph. “I would love to say it was part of a master plan [but] I think it’s something about the Swedish excitement about British things.”

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