McDonald’s has continued to emerge as one of the winners from the global downturn after the world’s largest burger chain reported a rise in like-for-like sales of just over 7% last month.
Worldwide sales were up by 7.1% in January as diners traded down from more upmarket restaurants. McDonald’s boasted like-for-like growth of 5.4% in its home market of the US and cited demand for its core menu items and breakfasts as major factors in the performance.
Total sales across the entire business rose by 2.6% for the period.
The news comes after McDonald’s last month announced plans to invest $2bn in opening 1,000 new stores this year, unveiling a 9% hike in fourth-quarter profits to $1.4bn.
That was despite a 3% fall in global revenues for the quarter to $5.6bn due to variation in exchange rates.