A co-operative of butchers at Smithfield market has branched into online mail order by launching a consumer-targeted website.

The Westin Gourmet website allows shoppers to bulk-order meat cuts and sausages, to be delivered fresh within 24 hours, subject to a £7.50 delivery charge for orders under £75. The company claims the site offers "restaurant-quality" meat at lower prices than the multiples.

Phil Ward, a butcher from the website, said that, since launch, sausages and mixed-meat "protein packs" had sold well.