TV presenter Anthea Turner, horseracing pundit John McCririck and a streaker star in three new TV ads for Buxton natural spring water which break on Monday (June 17). The company is keeping the contents of the ads a secret right up until airing but has hinted that the love them or hate them' figures all have their blushes spared by the intervention of Buxton. All ads carry the strapline Buxton, preserving Britain's purity'. The theme is also carried over to an outdoor poster campaign (pictured) ahead of the brand's sponsorship of the Wimbledon tennis championships, starting at the end of this month. Buxton is the tournament's official mineral water. Total spend of the push is more than £5m, underlining the "enormous commitment behind this great British brand" said a spokesman. {{P&P }}