Research by Harris International Marketing has revealed that more than 80% of store staff would not rather work in a pub, chemist or post office and just 7% think a restaurant or coffee shop would be preferable.
The survey of 720 workers in 250 c-stores showed those employed by independents were the most satisfied. Across the industry as a whole, staff said working locally, flexible hours and a “fun” working environment were bonuses.
However, only a third felt sufficient career opportunities were open to them in their place of work and almost half felt they could contribute more.
More than half said they did not know how their chain was performing financially or how their individual store was doing.
Some 40% complained about the lack of opportunity to give feedback to bosses, but three quarters praised communication from line managers.