Convenience store operators are failing to capitalise on the food to go trend, according to new research obtained by The Grocer.

A Harris International Marketing survey of 4,399 snack shoppers at convenience stores shows consumers still view c-stores as places to go for traditional impulse lines rather than food to go.

Just 4% of respondents purchased a ready-made sandwiches and 1% a prepared salad or ready-to-eat soup. This compares to 12% buying soft drinks, 11% confectionery and 8% crisps.
A quarter of c-store shoppers leave home every day without eating breakfast and 60% eat lunch on the go at least once a month. Yet only 3% purchase breakfast at a c-store and nearly half never buy lunch at a c-store.

“The products they are buying are conventional impulse, which suggests there is still a long way to go, for example, in bake-off, muffins pastries and coffee,” said HIM managing director Tom Fender.

For more details see next week’s issue of The Grocer