A new study from market researcher Harris International Marketing challenges the common perception that convenience retailers are differentiating themselves from the multiple competition through superior, personal service. The latest figures from HIM's Convenience Tracking Programme reveal 45% of shoppers questioned said they did not receive better service at local c-stores, while 32% said they only visited them as a "last resort". HIM general manager Tom Fender said the results made sombre reading: "The fact that many shoppers are now seeking the superstores as offering better service must serve as a wake-up call to c-store operators, for whom their more personalised service has been a key point of difference." {{NEWS }}