Cadbury remains the most reputable name in food and drink with the UK public, despite its unpopular US takeover earlier this year.
The Dairy Milk maker was the highest ranked grocery business in the latest Reputation Pulse study, placing third overall among 140 major UK-based companies.
Among retailers, Marks & Spencer was sixth while Morrisons was the highest placed supermarket in eighth. Sainsbury’s was 11th and Tesco further back in 16th place.
SAB Miller was the top-ranked drinks company in 63rd place.
Aliiance Boots was named the most respected business in the poll, which asked more than 5,000 consumers to consider four factors: trust; esteem; admiration; and good feeling.
Imperial Tobacco placed 137th of 140 and British American Tobacco was last.
Cadbury sale ‘nets former boss Stitzer £40m’ (19 April 2010)
Kraft signals first Cadbury lay-offs after takeover (4 March 2010)
The big steal: how Cadbury fell into Rosenfeld’s clutches (23 January 2010)