Coors is putting the emphasis on quality for the latest promotion on Caffrey's Irish ale. It is introducing a deal on eight and 12 packs from this week, inviting consumers to send away for a serving kit. For £4.99, they will receive two branded glasses, glass coasters and a leaflet on how to serve a perfect pint of the brew. Sales director John Holberry said: "This is the second promotion of the year to promote the quality of Caffrey's and one that reflects our beer reverence ambitions. It is also geared to encourage consumers to trade up to larger multipacks." {{DRINKS }}