Camelot has won the licence to operate the National Lottery from 2009 to 2019.

The company, which has run the lottery since it was launched in 1994, fought off competition from Indian lottery operator Sugal & Damani.

“Following a hard-fought competition, and after the rigorous evaluation of two strong bids, we have unanimously agreed to select Camelot Group plc as the preferred bidder for the third National Lottery licence,” said Anne Wright, Chair of the National Lottery Commission.