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Spar launched a £5m campaign this week to help its retailers exploit the World Cup and Wimbledon. The Summer of Sport campaign includes a host of promotions focusing on products such as beer, soft drinks and ready meals. Promotion will...
Sainsbury's is pressing on with its own-label Switch Save campaign despite ongoing criticism from the big brands. Own-label sales in the soft cheese, tomato ketchup and corn flakes categories were ticking up significantly as a...
Primula is launching two TV campaigns to boost sales in the run-up to Christmas. A campaign for the brand's new deli range of soft cheeses kicks off on 23 October on digital channels. It aims to highlight the ease of use, versatility and...
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