Vespa scooters and makeovers are up for grabs in a fashion-themed summer campaign for Disaronno Amaretto liqueur. The activity is designed to boost year-round sales of the brand, which is usually associated with Christmas and winter drinking. An on-pack text-to-win promotion to win one of 10 Vespa scooters will run on bottles sold in the multiples and in bars nationwide. The offer will be supported by PoS materials. The brand is also linking up with dating website www.mysinglefriend, offering single ladies the chance to win a makeover and pampering session. Running until the end of next month, a Disaronno Style Squad team will be touring the UK, offering pampering sessions with a mixologist to serve up Disaronno cocktails. The company says this will connect with its key target audience of young women.